Show how to segment customers
Customer Segmentation based on Frequency, Recency and Total Montetary Value spent
- What is the purpose of this POC:
- It shows how you could segment your e-commerce customers into different segments, based on Recency, Frequency and their total monetary value spent.
- RFM analysis is a simple python script (and IPython notebook) to perform RFM analysis from customer purchase history data.
Link to DEMO or 30s VIDEO of the project
- What is the benefit for the customer: The customer might get a better service from the business if he falls into the "best customer" category.
- What is the benefit for the business: The business owner might write email marketing only to his best or worst customers and so customize his message.
- How much MD did you use to build it: 0MD --> It's forked from a github repo.
- Which data is it based on: Customer sales data.
- Which technologies were used: pandas
- Which things could be build with this POC if you had more time: We could take this approach and adopt it to ecommerce, its fairly straight forward.