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Description

What is it?

A large number of for swissinfo.ch users are also on Facebook. For them, Facebook is an important starting point for their online activity. Yet high-quality news articles from swissinfo.ch can quickly get buried in the feed.

Instead, interested users can ask a chatbot to periodically deliver news in their inbox via Facebook Messenger.

Demo

https://www.messenger.com/t/232952594283201 (log in with a Facebook account necessary)

Benefit

  • For the user: Access to a trusted source of information with no need to actively check an extra "inbox".
  • For swissinfo.ch: Reach users where they are instead of waiting for them to come back to their website. This way, more users who value the swissinfo.ch content can be retained.

Effort

  • 1 person-day

Data

Technologies used

  • Facebook API
  • Chatfuel